Emily Wilhoit

📍Charleston, SC | Chief Revenue Officer, Blue Acorn ici (an Infosys company)

📝 Editor’s Note | Rob Belk

Last week, I read a physical newspaper. I know, please, I don’t need an award. How nice to focus on the stories, devoid of email or notifications. How ironic to write about this on my newsletter, only available online.

A ten minute respite from the daily digital gauntlet provided my phone and computer. A joyful inefficiency to read a story on the front page that has to be ‘continued on page 7’.

I’ve decided that the world needs more paper.

Thank God for my wife and the paper dolls. I am extremely proud of her and her team for opening the third If It’s Paper store last week.

Winston-Salem, the German National Team isn’t the only thing taking over your city this summer. Located on Reynolda, If It’s Paper is 300 yards from Bobby Boy Bakery. This is both a great and a terrible thing. Not sure that I love the fact my two year old has already been enough times where he can perfectly pronounce “croissant”.

Anyways, Winston crew, please come check us out for your fine stationery and gifting needs. Those croissants ain’t cheap.

And to think, they say I’m the Trophy husband…

(Taking a break for the July 4th holiday, no profile next week)

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Without further ado…

Why Emily?

I first met Emily in college when visiting a good friend from high school. My friend Cameron was catching heat for thinking he had good enough game to go after the older woman. Well, he got the last laugh…it was fun to reconnect with Emily and Cameron at a wedding this summer. We started talking about past Rambull profiles and quickly realized she had a lot of good recommendation ideas.

Connect wtih Emily on LinkedIn

Self-Description

Mom, CRO and devoted antique hunter!

Emily’s 6 Recommendations

Written in Emily’s own words…

1. Manta Sleep Mask Sound

This sleep mask has completely changed my life. The molded eye cups block out 100% of light, so I can fall asleep anywhere — hotel rooms, planes, you name it. The built-in speakers are the real game changer: I can listen to a podcast in bed while my husband sleeps right next to me, and he can't hear a thing. It's the rare product that's both genuinely useful and feels like a small luxury every night.

2. Homemade Ranch

Growing up in Texas, ranch dressing was basically a food group. But the bottled stuff has never cut it — in my family, we make it. And by make it I mean mix the Hidden Valley packet with mayo and milk, shake, and enjoy. I batch a jar every other week and it's a fridge staple for pizza nights, salads, and the occasional direct spoon situation (joking... kind of). It takes two minutes and tastes like a completely different condiment than what's sitting next to it on the grocery shelf. Once you go packet you don't go back.

3. Estatesales.net

I've always had a thing for antiques, and as we've built our family home I've leaned into mixing classic pieces with modern accents — a look that feels collected and personal rather than catalog-perfect. My ideal girls' day is wandering an antique mall with nowhere to be. EstateSales.net is my weekly ritual — I check it every week to see what sales are nearby, and you'd be amazed what turns up. It's part treasure hunt, part therapy, and significantly more interesting than scrolling Wayfair!

4. Custom-Engraved YETI Tumbler — Gift

Everyone knows you can put a sports team logo or initials on a YETI, but did you know you can upload literally anything from your phone? I had my son write "Dad" and draw his own little golf flag, and now it's engraved on a tumbler forever. It's the perfect gift for grandparents who insist they don't need anything but will absolutely show it off to everyone who comes over. There's something about a kid's actual handwriting permanently etched into stainless steel that hits different.

5. A Book Club That Actually Reads

As a CRO, my brain rarely fully leaves work — so reading has become my most intentional form of self-care. Bookending my day with a good book is the one thing that reliably gets my mind out of revenue targets and back into being a human. I'm also a proud co-founder of Broad Street Book Club — going on 11 years, modeled after one my mom has been in for 25+ years. We are 15 busy women with full careers and families, and we actually read the book! Pro tip for starting any recurring club: pick a standing day and time and never move it. Our spouses all know the second Wednesday at 6:30 is non-negotiable.

6. The Wendy’s Frosty Key Tag

For $3 at Wendy's you can buy a little keychain shaped like a Frosty, and for an entire year you get a free Frosty with any purchase. That's it. That's the whole thing. We have a Wendy's nearby and I can say with confidence I have been there approximately 25 more times than I ever would have otherwise. As a marketer, I am in genuine awe of this program — it's a masterclass in customer loyalty disguised as a $3 impulse buy. Genius. Delicious. 10/10 recommend.

Plug | Blue Acorn

Would love for audience to know that Blue Acorn helps enterprise brands with digital experience.

Want to get in touch with Emily ? emilyawilhoit@gmail.com

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P.S. from Rambull — If you’ve ever wondered who buys SPF 50+, it’s me. I live in this free fly shirt during the summer. Its lightweight and means that sometimes I will live a ‘lil and wear this shirt instead of covering myself in zinc. Pasty boys, check this one out.